![]() The major difference is that JSON-LD doesn’t need to be placed around HTML as in the case of microdata which eliminates the risk of messing with the website to improve the code.īecause it’s a Javascript code, it can embedded anywhere in the section enclosed between … tag. JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of an object of important key: value pairs enclosed in a tag. Google recommends using JSON-LD format over other schema formats because it’s a recent technology compared to Microdata and RDFa. It helps you to add properties that help search bots extract essential data and highlight them in the form of Rich Snippets. RDFa stands for Resouce Distribution Framework in Attributes, a format for embedding RDF elements in HTML5, XHTML, and XML formats. However, this is an old format, and it’s not recommended to add microdata if you’re adding schema markup for the first time.
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